Influence agency

Influence agency

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Finding the right influencer agency isn't easy. Consult them efficiently with this ready-to-use specifications template.


Nicolas Bon










How to use the "Influencer Marketing Agency" specifications template?

This template will guide you in expressing your needs and in the relationship with the suppliers you will consult.

Please make sure to define the following elements so that this specifications document aligns with your requirements:


  1. Define your objectives: Before filling out the specifications template for an influencer marketing agency, clearly identify your business goals and the outcomes you want to achieve through collaboration with such an agency. This will help guide your decisions throughout the process.
  2. Assess your specific needs: Each company has unique influencer marketing requirements. Take the time to understand your company's specific needs concerning managing influencer campaigns, collaborating with influencers, etc.
  3. Set a deadline and budget: Specify in the specifications document the deadline by which you wish to collaborate with an influencer marketing agency and define an approximate budget. This will help suppliers assess their ability to meet your requirements.

Specifications Document

  1. Customize the template: The specifications template serves as a starting point but should be tailored to your specific needs. Add or remove sections based on your company's requirements. Make sure to include details such as your company's size, industry, goals of your influencer campaign, etc.
  2. Describe the desired services: In the specifications document, provide a detailed description of the services you expect from the influencer marketing agency. Be precise so that suppliers can understand your needs.

Selection Criteria

  1. Define the selection criteria: If you plan to evaluate multiple influencer marketing agencies, specify the selection criteria in your specifications document. This may include factors such as the agency's experience, results achieved for similar clients, understanding of your target market, etc.

Supplier Selection

  1. Review and evaluate proposals: Once you have circulated the specifications document, carefully evaluate the proposals received from influencer marketing agencies. Compare them based on their alignment with your needs, costs, and experience.
  2. If you want to save time when consulting suppliers, you can always use [Poddium], a solution that allows you to import your specifications document and consult selected suppliers. Suppliers will respond directly on the platform, and the tool will provide you with a ranking of the top suppliers based on your criteria and their responses.

By following these steps, you can effectively use the "Influencer Marketing Agency" specifications template to collaborate with an agency that meets the specific influencer marketing needs of your company.